Who are we? NiuToys is a team of dedicated, young, dynamic, yet highly experienced professionals who enjoy what we do and are excited to wake up every morning and do what we love the most!

A bit of background: We have been around the toy industry for pretty much all our working lives, so we understand the needs of our partners to the core.

This is why we always strive to bring great and innovative brands at amazing prices to the market.

Our goal is to build a solid business with our partners, ensuring long-term relationships that deliver value to the final consumer and incredible margins to our business partners.