Cookie Policy
This Cookie Policy (“Policy”) is issued on behalf of NiuToys US LLC and its parent, subsidiary, and affiliate companies (collectively referred to as “NiuToys,” “we,” “our,” or “us”). This Policy applies to our website, niutoys.com (regardless of how it is accessed, whether via personal computers, mobile devices, or any other technology), and other interactive features, applications, or downloads operated by us that are available through this website and contain this Cookie Policy (collectively, the “Website”). By using the Website, you acknowledge that you have read, understood, and agree to this Policy.
- What is a Cookie?
A cookie is a small file placed on your device’s hard drive by a website you visit. It helps manage your browsing session by storing small pieces of data, such as a unique identifier. Cookies allow websites to recognize your device and improve your experience when interacting with the website.
- Purpose of Cookies
Cookies themselves do not contain personal information. Like many websites, our online platforms automatically collect certain information, such as IP addresses, browser types, Internet service providers, referring pages, exit pages, operating systems, and clickstream data. Unless you have explicitly provided consent, this information will not be linked to any personal information we collect from you.
We, along with our third-party tracking partners, use cookies to analyze trends, administer the Website, track user movements, and gather demographic information about our users. This helps us evaluate and improve user experiences and services. Our current tracking partner is Google Analytics, a service provided by Google Inc. Please note that Google may combine this information with other data collected about you from other platforms.
- Types of Cookies We Use
Necessary Cookies. These cookies are essential for the Website’s core functionality, such as security, network management, and accessibility. They are automatically enabled and do not require consent. While you can disable these cookies via browser settings, doing so may affect how the Website functions.
Preference Cookies. These cookies enable the Website to remember information that customizes your experience, such as your selected region or language preferences. These cookies are not essential to the Website’s operation and can be disabled without affecting your overall website use.
Analytical Cookies. These non-essential cookies collect data on how visitors use the Website. They help us understand what works, what doesn’t, and what content is valuable to users. This data is mostly anonymized, though some analytics providers may collect information that could potentially identify you.
You can view and manage the cookies used on our Website by accessing the cookie settings.
- Data Privacy and Security
Your privacy is important to us. Cookies do not give us access to your personal information. We aggregate the data collected to improve the Website’s functionality and user experience. For more information on how we handle your data, please review our Privacy Policy.
- Duration of Cookie Storage
Cookies will remain stored on your device for up to 5 years from your last visit unless we are legally required to retain them for longer, such as in the event of legal or regulatory proceedings. The exact duration may vary depending on the type of cookie and its purpose.
- Managing or Disabling Cookies
You can manage or disable cookies through your browser settings or via our Website’s cookie preferences. Please note that some Website features may not function properly if cookies are disabled.
- Third-Party Cookies
We may use third-party service providers, such as Google Analytics, to provide certain services on our behalf, such as website traffic analysis. These third parties may use cookies to collect information about your interactions with the Website. While we do not control these third-party cookies, we ensure that we only work with reputable providers who comply with data protection laws.
You can manage third-party cookies through your browser settings or by visiting the relevant provider’s opt-out page (e.g., Google Analytics Opt-Out).
- Global Considerations and Cross-Border Data Transfers
Given the global nature of our operations, data collected via cookies may be transferred internationally to our parent, affiliate, or subsidiary companies outside the United States. Any such transfers will comply with applicable data protection laws and regulations, including but not limited to ensuring adequate safeguards, such as Standard Contractual Clauses or Privacy Shield certification, where applicable.
- Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technologies, or legal requirements. Any updates will be posted on this page with a revised “Effective Date,” where appropriate. We will notify you via email or a prominent notice on the Website.
- Contact Information
If you have any questions or concerns regarding this Cookie Policy or how your data is handled, don’t hesitate to get in touch with us at:
Email: privacy@niutoys.com
Mailing Address: NiuToys US LLC, 539 West Commerce Street #4656, Dallas, Texas, 75208
- Liability Disclaimer
While we make every effort to ensure that our cookies and third-party services comply with all applicable laws, we cannot be held responsible for any third-party actions or any damages arising from using cookies on this Website. Users are encouraged to review third-party cookie policies and manage their preferences accordingly.
- Consent and Age Requirements
By using our Website, you confirm that you are of legal age to provide consent to the use of cookies in your jurisdiction. Users under 13 (or applicable local age) must not use our Website without parental consent.
- Compliance with Global Privacy Laws
NiuToys complies with privacy laws including, but not limited to, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) in the European Union, Mexico’s Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), and other applicable data protection laws in regions where we operate. You may have specific rights regarding your data, such as the right to access, rectify, delete, or restrict the processing of your personal information. These rights may vary depending on your location.
Under the LFPDPPP, residents of Mexico have the right to Access, Rectify, Cancel, or Oppose (ARCO rights) the handling of their personal data. If you wish to exercise these rights or have any concerns about the handling of your personal information, please refer to our Privacy Policy or contact us directly at the email provided on our Website.
Please refer to our full Privacy Policy for more information on how we manage and protect your data and how to exercise your rights under t