Team

Overview

Remember the excitement you felt as a child on Christmas morning, just before unwrapping a present? That’s the exact feeling we aim to share with our business partners around the globe.

NiuToys now operates in over 20 countries, featuring six major brands, and boasts a team of more than 30 top industry professionals who work tirelessly to fulfill our promise of delivering high-quality items at incredible prices.

We always prioritize honesty, righteousness, and fairness in everything we do—and, of course, we make sure to have a lot of fun along the way!
Welcome to the world of NiuToys!

Meet the ninjas

Beatriz (Be)

Yellow Ninja – Global Operations
Director

Daniel

Orange Ninja – Commercial Director LATAM

Gareth

Silver Ninja – Global Brand and NPD Director

Lorenz

Pink Ninja – Middle East and Africa General Manager.

Marcelo

Brown Ninja – Brazil and Andean Region General Manager

Mario

Black Ninja – Global CEO

Matt

Midnight Blue Ninja – In-House General Counsel

Miriam

Red Ninja – Global Logistics Director

Rodrigo (Ro)

Golden Ninja – Creative lead Boys

Stefano

Blue Ninja – Commercial Director EMEA

Fernando

Green Ninja - Amazon Global Manager

Sales partners

Les Friedland Associates

Diverse Brands