About us
Get to Know Us
We are obsessed with customer service, product quality, and amazing price points. Our brands must not only look and feel amazing but also have incredible prices.
We will thrive working together as our brands always deliver value and innovation!
- A Triple-A team: Human capital is any organization’s most important asset. We have the best, most dedicated, and most experienced team adept at solving any problem. With over 70 years of combined experience, rest assured you are in good hands.
- Lean and responsive structure: A very well-planned organizational strategy that enhances agile and effective communication to tackle follow-ups, bottlenecks, and day-to-day situations quickly and effectively. We get things done!
- A culture comprised of long-term relationships: We are not here for a quick in-and-out sale. We strive to cultivate, maintain, and treasure long-term relationships with all our business partners—one that is based on trust and transparency. This is a must, and we have it embedded in our DNA.
Our people
Each of us replicates our core values. We are proud of our essence, and we will never lose it: honesty, transparency, hard work, and, above all, fun!
- Communication, communication, and then more communication: Weekly and sometimes daily updates with vendors and customers are paramount to our success. You will hear from us…a lot!
- We are all about people: We are all in the same boat. Numbers are important to us, but people are essential. NiuToys is what it is thanks to our people and our partners, so taking care of both is simply the most important thing.
In its short history, NiuToys has achieved incredible things:
Our brands have been sold in over 30 countries and counting; we have sold over 1.5 million units of our 1 pack-free wheels; and we released the first TV commercial for one of our brands. This has positioned us as a great quality, innovative, and valued brand.
We currently have offices in Mexico, Italy, Croatia, the USA, Brazil, and soon…Asia.