Privacy Notice

INTRODUCTION

This privacy policy (“Privacy Policy”) is issued on behalf of NiuToys US, LLC, and its subsidiaries and affiliates worldwide (referred to as “NiuToys,” “We,” “Our,” or “Us”).  Our registered office is 539 West Commerce Street #4656, Dallas, Texas, 75208. NiuToys is committed to safeguarding your privacy online. It is very important that you can use and enjoy Our websites without worrying about your privacy. This Privacy Policy is designed to help you understand how your personal information will be treated. Please read this Privacy Policy along with any other privacy notice We may provide on specific occasions when We collect or process Personal Information about you so that you are fully aware of how and why We are using your data.

 

1. ABOUT PRIVACY POLICY

This Privacy Policy explains the types of personal information We may collect, how We use and share it, when We collect it, and your options for managing your Personal Information. It applies to niutoys.com, whether accessed through personal computers, mobile devices, or other technologies (“Device”), as well as any interactive features, applications, or downloads associated with Our website. By using the website, you acknowledge that you have read and understood this Privacy Policy.

2. WHAT INFORMATION DO WE COLLECT?

We collect information related to the products and services you use, including automatically collected data and personal information.

NiuToys uses automatically collected data (cookies) for statistical analysis and systems management. See Our Cookie Policy to learn more. We do not attempt to identify users or track their browsing activities except where required by law.

Personal information refers to details that identify or can reasonably identify an individual, regardless of whether the information is true. The types of personal information We may collect include:

• Identifiers such as your name, alias, postal address, telephone number, email address, zip code, and account name;
• Demographic information like age and/or gender;
• Internet or electronic network activity, including browsing history, search history (e.g., the previous website you visited), and interactions with a website, application, advertisement, or products of interest;
• Device information and details that help you access services, such as login data, Wi-Fi network name, IP (Internet Protocol) address, etc.;
• Geolocation information like country, city, and address;
• Order details and proof of purchase when you make an online transaction;
• Survey responses; and
• Other information relevant to your inquiry.

 

3. WHEN DO WE COLLECT INFORMATION?

We collect personal information from you at specific times, such as when you:

• Visit or browse Our website;
• Fill out an application form or register for a service;
• Communicate with Us over the phone or through any device;
• Participate in interactive activities, sweepstakes, or contests;
• Email Us;
• Submit your personal information via the website;
• Request that We contact you after visiting the website, or
• Agree to complete an online survey.

 

4. HOW DO WE COLLECT INFORMATION?

We collect your personal information in the following ways:

• When you provide it directly to Us. We collect personal information when you voluntarily provide it, such as during registration or when requesting a product or service.
• Automatically through cookies. When you interact with Our website, Our system automatically sends a cookie to your device (computer, tablet, or smartphone). Cookies help Us recognize your device and manage your internet sessions, storing data such as website traffic and browsing activity. This data is used for statistical analysis and improving services and is not used to identify individual users. You can disable cookies via your browser settings, which may limit some website features.
• From third-party sources. We may receive personal information from third-party services, including social media platforms (e.g., Facebook, Instagram), analytics providers (e.g., Google Analytics), search engines (e.g., Google, Bing), and app store providers (e.g., Apple App Store, Google Play).

 

We collect information only through lawful and reasonable methods, ensuring that data is gathered to provide the services you request or for internal operations.

5. USING PERSONAL INFORMATION

We will collect, hold, use, and disclose personal information for providing or offering goods and services to you for any purposes that you may reasonably expect, for any other purpose authorized by law, or for any other purposes with your consent. This may include disclosures to organizations that provide Us with technical and support services and professional advice.

We use your personal information to:

• provide you with news and information about Our products and services;
• provide, deliver, source, administer, or improve Our products and services;
• provide marketing offers through direct marketing, database compilation, market research, data analysis and segmentation, and the processing or creation of other marketing information;
• communicate with you, such as responding to queries and complaints;
• send you marketing and promotional material that We believe you may be interested in;
• seek your feedback for market research purposes;
• protect intellectual property and Our legal rights; or
• protect Our rights or property and comply with court orders or legal proceedings, which may include disclosures to law enforcement, regulatory, or government agencies.

You may at any time request that We discontinue sending you emails or other communications. Requests should be directed to Customer Service – see Contact Us.

Direct marketing

From time to time, We may use the personal information We collect from you to identify particular products and services We believe may interest you. We may then contact you to inform you about these products and services and how they may benefit you. Every directly addressed marketing contact sent or made by NiuToys will include the option to unsubscribe (or opt out) from receiving further marketing information. Additionally, you may instruct Us to withdraw any previous consent you provided to receive marketing communications from Us. Requests should be directed to Customer Service – see Contact Us.

Participation in Competitions, Contests and Sweepstakes

We may offer competitions, sweepstakes, or contests through the website that may require registration. By participating in a competition, contest, or sweepstakes, you agree to the terms, conditions, and official rules that govern that particular promotion. If you choose to enter a competition, sweepstakes, or contest, We may disclose personal information to third parties or the public in connection with the administration of such competition, contest, or sweepstakes, including without limitation, in connection with winner selection, prize fulfillment, and for any other reason required by law or permitted by the official rules, such as on a winners’ list.

Job Candidates

We collect information from job candidates. This information will contain personal information such as name, address, employment history, and references.

Generally, We will collect personal information directly from the job candidate, but some information may be provided by third-party human resources companies. The job candidate’s personal information will be used for recruitment purposes and to evaluate the job candidate’s application. If We wish to use the information for other purposes, We will seek the job candidate’s permission beforehand.

 

6. SHARING INFORMATION

We will share information internally and with Our subsidiaries.

We may share your personal information with service providers who perform services on Our behalf and help Us run Our business, including running Our sites and contests, delivering Our emails to you, analyzing the data We collect, and sending you the products and services you requested. We only share the personal information needed for these companies to complete the tasks We request. They are required to protect your information in the same way We do and will not share it or use it for any other purpose.

We share information on Social Media. Some of Our websites may include social media links such as Facebook. If you click on any of these links, it may collect your IP Address and record the page or pages you were visiting at the time. Social media may also use cookies so that the feature can function properly. Social media is hosted by third parties. When you click on them, your Personal Information will be processed by that third-party according to their own privacy policies.

We Do Not and Will Not Sell Your Personal Information. We do not share your personal information with third parties unless you have given Us consent to do so or if it is for reasonably necessary business purposes permissible under applicable law. These third parties have agreed to maintain the confidentiality and security of your personal information.

We will not share your personal information with anyone outside of NiuToys except:

• When We need to enforce Our Privacy Policy, Terms of Use or Cookie Policy;
• When We need to protect the safety, security, rights, or property of NiuToys, Our customers or Our third-party partners;
• When mandated by court order or if disclosure of the data is required by law; or
• If NiuToys is involved in a merger, acquisition, or sale of assets requiring Us to share your personal information with a third party. In this case, We will email you and post a notice on Our website to publish the change of ownership, and We will also advise you on how your data will be used and give you options regarding your Personal Information.

 

7. DATA TRANSFERS, STORAGE AND PROCESSING

NiuToys operates globally, and the personal information We collect may be transferred to, stored in, or processed at Our offices worldwide or by third-party service providers acting on Our behalf. These locations may have privacy laws that differ from those in your country.

We implement appropriate safeguards to ensure your Personal Information remains protected during international transfers, including compliance with global data protection laws. For transfers of Personal Information from the European Economic Area (EEA), We adhere to the General Data Protection Regulation (GDPR) by using Standard Contractual Clauses (SCCs) or other lawful mechanisms to ensure your data is treated with the same level of protection. Similarly, for residents of California, We comply with the California Consumer Privacy Act (CCPA) by providing equivalent safeguards for data transfers. In Mexico, We adhere to the Federal Law on Protection of Personal Information Held by Private Parties (LFPDPPP) to ensure the protection of Personal Information during international transfers.

By using Our services, your personal information may be transferred, stored, and processed as outlined in this Privacy Policy, Our Terms of Use, and any other relevant terms provided during data collection. We take reasonable steps to ensure that all companies and service providers processing your data follow the same protective standards, regardless of their location.

 

8. DATA SECURITY

NiuToys is committed to maintaining your trust by protecting and securing your personal information. We employ industry-standard security measures, including encryption protocols, firewalls, and secure socket layer (SSL) technology, to safeguard your data against misuse, interference, loss, unauthorized access, modification, or disclosure. We limit access to personal information to authorized individuals with a business need, consistent with the purpose for which the data was provided. Additionally, We adhere to recognized security standards, such as ISO/IEC 27001, to ensure Our data protection practices meet the highest global benchmarks.

While We strive to protect your information, it is important to note that the Internet is not 100% secure, and We cannot guarantee complete safety during your use of Our website. We encourage you to exercise caution by protecting your passwords and avoiding sharing sensitive information online. Our website may contain links to third-party sites like Facebook or Walmart. By interacting with these sites, third parties may collect or share your data. As We do not control these websites, We are not responsible for their privacy practices. We recommend reviewing the privacy notices of any external websites you visit.

In the event of a data breach, We will notify you and any applicable regulatory authorities as required by law.

 

9. HOW LONG WILL WE KEEP YOUR PERSONAL INFORMATION?

We will only retain your Personal Information for as long as necessary to fulfill the purposes for which We collected it, including satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Information, We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which We process your Personal Information, whether We can achieve those purposes through other means, and applicable legal requirements.

 

10. YOUR LEGAL RIGHTS

If you wish to unsubscribe from newsletters or marketing emails, you will be able to do so via the link provided in those emails. If you wish to delete any cookies, Our cookie policy will show you how. Under certain circumstances, you have rights under data protection laws in relation to your Personal Information. NiuToys complies with the rights given to EU Citizens under the General Data Protection Regulation (GDPR) and Californian Citizens under the California Consumer Protection Act (CCPA). These rights are as follows:

Request disclosure of your personal information or access to your Personal Information (commonly known as a “data subject access request”). This enables you to receive additional details or a copy of the Personal Information We hold about you and to check that We are lawfully processing it. The file containing your personal information will be kept on Our servers and those of Our service providers.

This right is subject to certain exceptions that are allowed by law (see below).

Exceptions

Your right to access your personal information is not absolute. In some circumstances, the law permits Us to refuse your request to provide you with access to your personal information. Such circumstances may include the following:

• access would pose a serious threat to the life or health of any individual;
• access would have an unreasonable impact on the privacy of others;
• the request is frivolous;
• the information relates to a commercially sensitive decision-making process;
• access would be unlawful; or
• access may prejudice enforcement activities, a security function, or commercial negotiations.

Request the correction of your personal information in Our possession. This enables you to correct any incomplete or inaccurate data We hold about you, though We may need to verify the accuracy of the new data you provide to Us.

Request deletion or erasure of your personal information. This enables you to ask Us to delete or remove Personal Information where there is no good reason for Us to continue to process it. You also have the right to ask Us to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where We may have processed your information unlawfully, or where We are required to erase your Personal Information to comply with local law. Note, however, that We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your Personal Information when We are relying on a legitimate interest (or that of a third party), and something about your particular situation makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have the right to object where We are processing your Personal Information for direct marketing purposes. In some cases, We may demonstrate that We have compelling legitimate grounds to process your information that override your rights and freedoms.

Request to restrict the processing of your Personal Information. This enables you to ask Us to suspend the processing of your Personal Information in the following scenarios: (a) if you want Us to establish the data’s accuracy; (b) where Our use of the data is unlawful, but you do not want Us to erase it; (c) where you need Us to hold the data even if We no longer require it, as you need it to establish, exercise, or defend a legal claim or claims; or (d) you have objected to Our use of your data but We need to verify whether We have overriding legitimate grounds to use it.

Right of data portability. We will deliver your Personal Information to you or a designated third party in a readily usable format or a structured, commonly used, machine-readable format. Note that this right is in response to a request for disclosure and only applies to automated information that you initially provided consent for Us to use or where We used the information to execute a contract with you.

Withdraw consent at any time when We rely on consent to process your Personal Information. However, this will not affect the lawfulness of any of your Personal Information processed before you withdraw your consent. If you withdraw your consent, We may be unable to provide you with certain products or services. We will advise you if this is the case when you withdraw your consent.

Do not track right. California law requires Us to let you know how We respond to web browser Do Not Track (DNT) signals. Given that there is currently no industry or legal standard for recognizing or honoring DNT signals, We do not respond to them at this time. We will wait for the privacy community and industry to determine when such a response is appropriate and what form it should take. We will respect your choice if you turn on Do Not Track in your website browser.

We have no automated processing or profiling. If you wish to exercise any of the rights set out above, or if you have a complaint about Our processing of your Personal Information, please see Contact Us. To check and confirm you are the right data subject, please provide Us with your name and email address when you email Us.

 

11. UPDATES TO THIS PRIVACY POLICY

We will update this Privacy Policy from time to time by posting it here. We will not change how We handle previously collected information or data without providing notice. If applicable, We will also obtain your consent. Please check Our sites periodically for updates.

 

12. CONTACT US

To contact Us with a query, request, complaint, or privacy question, please contact Us at the email provide.

A Customer Service team member will try to respond to all legitimate requests within five business days. Occasionally it may take Us longer if your request is particularly complex or you have made a number of requests. In this case, We will keep you updated on the progress of your request.

 

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification & GDPRkids™

NiuToys takes the protection of children’s data very seriously and complies with all relevant privacy laws, particularly in regions like the EU and the U.S., where stricter regulations exist for minors. We are a member of the PRIVO Kids Privacy Assured Program (“the Program”) for COPPA Safe Harbor Certification in the U.S. and GDPRkids™ in the EU, ensuring that We adhere to the highest data protection standards for children.

For children under 13 in the U.S., NiuToys complies with the Children’s Online Privacy Protection Act (COPPA), which requires parental consent before collecting, using, or disclosing any personal information. We take extra precautions to verify parental consent and ensure that data collection for children is limited to what is necessary to participate in Our services.

In the EU, the General Data Protection Regulation (GDPR) provides additional protections for children under 16 (or a lower age, depending on the country). We obtain parental consent before processing any Personal Information for children under this age. The data We collect from minors is minimal and only gathered to deliver services, such as participating in interactive games or educational content.

NiuToys also implements specific safeguards, including:

• Age Verification. We use tools to verify users’ ages to prevent underage individuals from providing Personal Information without the appropriate consent.
• Parental Controls. Parents can review, update, or delete their child’s data, and they can withdraw consent at any time.
• Limited Data Collection. We only collect the necessary personal information to provide age-appropriate content and services, avoiding excessive data collection.
• Clear Communication. We ensure that all communications and requests for consent are presented in a language and format that children and parents can easily understand.

 

By participating in PRIVO’s Kids Privacy Assured Program, NiuToys ensures compliance with both COPPA and GDPR, providing transparency and ensuring that all Personal Information collected from children is handled responsibly and securely.